ramrode-150In the late 1970’s and the early 1980’s Ram Trucks did a study of world sporting events to determine what percentage of attendees drove trucks. Their report demonstrated a surprisingly large 51% of those surveyed at rodeos did indeed drive a truck for personal or for business purposes. After seeing this immense statistic, it did not take the folks involved in marketing at Ram Trucks long to realize that rodeo was a great sporting event to promote what was then the stand alone Ram Truck brand.

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