National Rodeo Circuit Sponsors

Jack Daniel’s

Established in the 1830s and registered by Jack Daniel in 1866, the Jack Daniel Distillery is the oldest registered distillery in the United States.

In 1956, the Jack Daniel Distillery was purchased by Brown-Forman Corporation of Louisville, Ky. Brown-Forman, founded in 1870 is a diversified producer and marketer of fine quality beverages.

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Coors Banquet is brewed with pure Rocky Mountain water and the best High Country barley, just as it was in 1873. And over 140 years later, the Banquet Beer is still made in one place: Golden, Colorado. It’s no easy process, but it makes our beer better. And at the end of the day, that’s what matters. Sure you could say we’re stubborn. But to us, there’s no sense in changing what already works.

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Justin Boots

Justin Boots, authentic, hand crafted cowboy boots since 1879.

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Montana Silversmiths

montantasilversmithsSilver has long been synonymous with the American West. A tradition forged in the early days of prospecting and the silver claims that created fortunes. This heritage is honored each and every day at Montana Silversmiths® in the Montana-made western buckles and jewelry crafted by our skilled engravers.

For nearly 40 years, Montana Silversmiths is focused on producing and offering products of exceptional value. Nestled in the tiny hamlet of Columbus, MT, we’ve grown to become the largest supplier of western jewelry, watches, home décor, and legendary buckles to the industry. Handcrafted silver, rich in western heritage, is the very core of Montana Silversmiths. Our skilled craftsmen are the finest in the western industry, crafting products that are a combination of traditional western designs, unique modern flair, crisply executed engraving styles unmatched in their brilliance, and a keen attention to detail.

Montana Silver products are touched by as many as twenty-five caring sets of hands before they are packaged in blue velvet boxes for presentation. The quality we achieve by such careful workmanship is one reason our products are known as compliment makers and desirable gift items for individuals and loved ones.

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wranglerWrangler® is enduring American freedom; it’s in the spirit of people who work hard, have fun and recognize courageous individuality. As a company, we believe in solid commitments and perseverance in the face of obstacles and challenges. Most of all, we respect ourselves, each other, our western heritage and the environment in which we live.

It’s the same as ever, even before the first pair of Wrangler® jeans were made in 1947. Our history runs parallel to the rise of the country, our jeans worn by the same people who built it.

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ramrode-150In the late 1970’s and the early 1980’s Ram Trucks did a study of world sporting events to determine what percentage of attendees drove trucks. Their report demonstrated a surprisingly large 51% of those surveyed at rodeos did indeed drive a truck for personal or for business purposes. After seeing this immense statistic, it did not take the folks involved in marketing at Ram Trucks long to realize that rodeo was a great sporting event to promote what was then the stand alone Ram Truck brand.

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